Robert Schefferine
Background
Robert Schefferine is an award-winning, high profile entertainment, sports and news industry executive who has a career of leadership at the intersection of Media, Technology, Innovation and Organizational Excellence.
Throughout his executive career, Mr. Schefferine has held leadership positions at companies including Disney/ABC Network , Universal Television Networks/Vivendi Universal and Outdoor Life Network.
As VP of Production for ABC Entertainment Marketing from 2008-2021, he ran one of ABC’s biggest divisions. He was brought in to change manage a Hollywood legacy workflow into a state of the art media creation and distribution organization that pushed boundaries with the experimentation and use of latest creative technologies. Starting from being the first organization within the Disney Networks to move to an all file based, HD production and post production workflow to the groundbreaking LIVE, 5 camera , 360/Virtual reality production of the Dancing with the Stars, Robert's leadership motivated his 65 + team to continuously take chances and succeed at keeping ABC Entertainment Marketing at the forefront of "what's next”. His department was responsible for the production of over 25K pieces of content per year.
Prior to ABC, Robert owned his own production company where he produced and directed several adventure specials for the Fine Living Network and partnered with College Sports Television along with sponsors Xbox and Doritos to produce the National Collegiate Paintball Championships. he also helped build one of the first streaming/content channels, the AT&T Tech Channel.
Before starting his own company, Robert spent seven years as VP of Production with USA Network, where he was responsible for technical production of some of sports biggest events, including the US OPEN and French Open tennis tournaments and the MASTERS Golf Tournament. He lead testing and implementation of new technologies for USA's coverage such as the Go-Cam, Sky-Cam and FX Deko graphics systems. Technologies that would go on to become standards in live sports coverage.
Robert is an expert in media start-ups, creative content production, technology innovations, branding and change management.